Location: /Womens By Brand/FitFlop shoes

New at Tinfish this season! A fun collection of bright FitFlops for the little feet you love to take care of. Fun florals and bright jewels mean these they'll love to wear these fun shoes as much as you enjoy giving them shoes that are good for them.

HOW THEY WORK

TECHNOLOGY
FitFlop™ sandals were first created in 2007, after Dr David Cook and Darren James – both biomechanists at London South Bank University – collaborated with Marcia Kilgore (businesswoman and busy mum) to create the world's first muscle-activating flip flop.  Over twelve million pairs have been sold since, and now they've branched out into clogs, sneakers, shoes and boots too. FitFlop footwear features a patent-pending Microwobbleboard™ midsole which can help increase the time that your muscles are engaged every single time you take a step:

 

RESEARCH

 

London South Bank University

Case studies conducted by biomechanists at the Human Performance Centre, London South Bank University, show that wearing FitFlop™ footwear can:

Increase bottom muscle activation (up to 30% longer)

 Increase hamstring muscle activation (up to 16% longer)

Reduce knee joint stress (up to 20%) 

Reduce hip joint stress (up to 8%)

Reduce ankle joint force (up to 11%)

 

Salford University

FitFlop’s Microwobbleboard technology was also tested independently in studies at Salford University by Dr Philip Graham Smith and Richard Jones, which showed that wearing FitFlop footwear reduces foot pressure concentration. Research is continuing with the university's research team as part of an ongoing UK government-funded Knowledge Transfer Partnership to understand the biomechanical benefits of FitFlop footwear.

 

 

 

FOOT PRESSURE STUDIES

Results of a study conducted by Salford University – comparing a foot in a FitFlop sandal to a foot wearing a control shoe – showed average reductions in the overall pressure-loading rate* (-25%), pressure in the toes (-30%) and pressure in the heels (-15%). An average 8% increase in contact area between the foot and the midsole was observed in FitFlop wearers with the increase manifesting mainly under the arch area.

*The speed at which you apply forces to the body.

 

 

 

 

Data was collected on 20 healthy female subjects using the Medilogic in-shoe pressure system. Each subject walked wearing pressure insoles in FitFlop sandals and a high-street flat pump.

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Image	Name	Price
	FitFlop WHIRL™ Maple Sugar FitFlop WHIRL™ Maple Sugar. Take your feet for a Whirl in this exceptionally feminine, flirty flip flop. With pretty, padded, wavy suede straps, it’s perfect for pairing with swimwear, or seen peeking out under a long, sheer summer shift.   Also available at Tinfish this season: Mens Fitflop! Shop the full FitFlop womens range here: …	£60.00 £45.00
	FitFlop WALKSTAR™ 3 Leather Mineral Red FitFlop WALKSTAR™ 3 Leather Mineral Red A masterpiece. (And likely the style responsible for widespread FitFlop fanaticism.)  Clean lines, minimalist mod, sports-styled construction, our Walkstar 3 is that ‘goes with anything you’ve got on’ sandal that you’re always happy you’ve got. Now in a variety of materials (bright patents, cracking metallics and n…	£50.00 £37.50
	FitFlop WALKSTAR™ 3 Black Patent FitFlop WALKSTAR™ 3 Black Patent. A masterpiece. (And likely the style responsible for widespread FitFlop fanaticism.)  Clean lines, minimalist mod, sports-styled construction, our Walkstar 3 is that ‘goes with anything you’ve got on’ sandal that you’re always happy you’ve got. Now in a variety of materials (bright patents, cracking metallics and neu…	£45.00 £33.75
	FitFlop WALKSTAR™ 3 Patent Flame FitFlop WALKSTAR™ 3 Patent Flame. A masterpiece. (And likely the style responsible for widespread FitFlop fanaticism.)  Clean lines, minimalist mod, sports-styled construction, our Walkstar 3 is that ‘goes with anything you’ve got on’ sandal that you’re always happy you’ve got. Now in a variety of materials (bright patents, cracking metallics and ne…	£45.00 £33.75
	FitFlop SUPER T™ SNEAKER Canvas Mink FitFlop SUPER T™ SNEAKER  Canvas Mink Meet this summer’s ‘must-have’ - the Super T sneaker. In trend-friendly colours (choose from canvas, leather and suede) with streamlined design lines, simple seaming and a tailored toe-shape, it’s built with our new triple density BIOMIMETIXTM midsole, for an ultra-comfy feel on a sleek silhouette. Also available at Tinf…	£75.00 £56.00
	FitFlop SUPER T™ SNEAKER Supernavy FitFlop SUPER T™ SNEAKER  Supernavy. Meet this summer’s ‘must-have’ - the Super T sneaker. In trend-friendly colours (choose from canvas, leather and suede) with streamlined design lines, simple seaming and a tailored toe-shape, it’s built with our new triple density BIOMIMETIXTM midsole, for an ultra-comfy feel on a sleek silhouette. New at Tinfish thi…	£90.00 £67.50
	FitFlop WALKSTAR™ 3 (crackle) Platinum / Grape FitFlop WALKSTAR™ 3 (crackle) Platinum / Grape. A masterpiece. (And likely the style responsible for widespread FitFlop fanaticism.)  Clean lines, minimalist mod, sports-styled construction, our Walkstar 3 is that ‘goes with anything you’ve got on’ sandal that you’re always happy you’ve got. Now in a variety of materials (bright patents, cracking met…	£55.00 £41.25
	FitFlop WALKSTAR™ SLIDE Tan Leather FitFlop WALKSTAR™ SLIDE  Tan Leather. A sporty-looking, topstitched, padded leather slide for Walkstar 3lovers who want options. With a super-comfy wide supporting cross-instep band, and a delicate padded front strap on a colour-matched midsole.  Now available in bright patent or soft kid leather. New at Tinfish this season: Girls FitFlop!  Shop the full womens col…	£60.00 £45.00
	FitFlop ROKKIT™ Black Diamond FitFlop ROKKIT™ Black Diamond. With our Rokkit sandals on, you may never be ready for take off. (Wearers often develop an inability to alternate.)  Hundreds of glittering crystals smother a smooth upper for the ultimate in footwear with flash. They are- as one happy addict said- just over-the-top enough.    FitFlop ROKKIT™ is also available in Supernavy. New…	£65.00 £48.75
	FitFlop FROU™ Cosmic Purple FitFlop FROU™ Cosmic Purple.   It’s frilly. Fabulous. (And our fastest-selling new sandal.) With butter-soft suede ruffles that form flowers on your feet, the Frou is a beauty.        Bright, fun, monochrome colours, on our famous ultra-ergonomic MicrowobbleboardTM midsole. FitFlop FROU™ is also available in Black. New at T…	£75.00 £56.00
	FitFlop FLEUR™ Urban White FitFlop FLEUR™ Urban White. Our fabulous fifties-styled Fleursandal has daisy flowers drizzled all over a leather vamp with a super-soft toe post on a shock-absorbing wedge.  The FitFlop FLEUR™ is also available in Mineral Red. New at Tinfish this season! Girls FitFlop!  Shop the full womens collection here: …	£70.00 £52.50
	FitFlop FROU™ Black FitFlop FROU™ Black.   It’s frilly. Fabulous. (And our fastest-selling new sandal.) With butter-soft suede ruffles that form flowers on your feet, the Frou is a beauty.            Bright, fun, monochrome colours, on our famous ultra-ergonomic MicrowobbleboardTM midsole. This style is also available in Cosmis Purple. Ne…	£75.00 £56.00
	FitFlop CIELA™ SLIDE Pewter FitFlop CIELA™ SLIDE Pewter Clean, classic lines under sparkly cover give our Ciela Slide sandal timeless style. The perfect day-to-evening holiday sandal. With our incredible, super-cushioned MicrowobbleboardTM midsole. Also available at Tinfish this season:  Mens and Girls FitFlop. Shop the full range of Fitflop here  …	£60.00 £45.00
	FitFlop FLEUR™ Mineral Red FitFlop FLEUR™ Mineral Red. Our fabulous fifties-styled Fleur sandal has daisy flowers drizzled all over a leather vamp with a super-soft toe post on a shock-absorbing wedge. Also available: mens and girls Fitflop. Shop our full range here …	£70.00 £52.50
	FitFlop Hooper Boot Tall Black FitFlop Hooper Boot Tall Black. FitFlop's effortlessly elegant HOOPER tall boot falls in that ‘essentials’ category for both work and weekend wardrobe. In super-soft leathers and also two shades of suede, it’s got a full height zip for easy ingress, meticulous stitching and a simple buckle detail on the outside. Pair with an A-line skirt, wrap dress or ‘jeggings’.…	£165.00 £110.00
	FitFlop Walkstar 3 (Leather) Steely Blue FitFlop Walkstar 3 (Leather) Steely Blue. The elegant nappa-leather WALKSTAR 3 comes in neutral and fashion-friendly colours, for easy, understated chic. Engineered with FitFlop’s famous leg muscle-activating Microwobbleboard™ midsole, so you get a workout while you walk.™ Get the cream of the  crop here at at Tinfish each seaon! Mens' range now avaliable! C…	£45.00 £29.00
	FitFlop Walkstar 3 Pagoda Blue FitFlop Walkstar 3 Pagoda Blue. FitFlop’s classic patent WALKSTAR 3 sandal delivers colour lovers a fast fix in four fun, shiny summer shades and – naturally - black.  With a sporty, microfibre-lined leather upper and a super-slim toe post for an instantly perfect fit, it’s a fabulous FitFlop classic. Just put a pair on and get a workout while you walk.™ Get the cream…	£45.00 £29.00
	FitFlop FF Supertone Suede Moccasin FitFlop FF Supertone Suede Moccasin. For ladies who love leather, but could be suede, FitFlop's fabulous leg muscle-activating FF SUPERTONE sneaker now comes in four soft, rich, velvety colours (from basic to bright). Team with jeans, shorts, tights, or straight leg suit trousers for a classic casual look. Get the cream of the  crop here at at Tinfish each seaon! Mens' range now…	£80.00 £60.00
	FitFlop Walkstar 3 Fuscia Pink Dynamic topstitching on a sporty microfibre-lined leather upper, with a ‘stitched and turned’ top line for unparalleled comfort across the instep. Warning: Put a pair on and you may never wear other shoes again. Built with a super-slim leather toe post and FitFlop’s famous leg-muscle-loading, bottom-toning Microwobblebo…	£45.00 £29.00