Location: /Womens/By Brand/FitFlop shoes

New at Tinfish this season! A fun collection of bright FitFlops for the little feet you love to take care of. Fun florals and bright jewels mean these they'll love to wear these fun shoes as much as you enjoy giving them shoes that are good for them.

HOW THEY WORK

TECHNOLOGY
FitFlop™ sandals were first created in 2007, after Dr David Cook and Darren James – both biomechanists at London South Bank University – collaborated with Marcia Kilgore (businesswoman and busy mum) to create the world's first muscle-activating flip flop.  Over twelve million pairs have been sold since, and now they've branched out into clogs, sneakers, shoes and boots too. FitFlop footwear features a patent-pending Microwobbleboard™ midsole which can help increase the time that your muscles are engaged every single time you take a step:

 

RESEARCH

London South Bank University

Case studies conducted by biomechanists at the Human Performance Centre, London South Bank University, show that wearing FitFlop™ footwear can:

Increase bottom muscle activation (up to 30% longer)

 Increase hamstring muscle activation (up to 16% longer)

Reduce knee joint stress (up to 20%) 

Reduce hip joint stress (up to 8%)

Reduce ankle joint force (up to 11%)

 

Salford University

FitFlop’s Microwobbleboard technology was also tested independently in studies at Salford University by Dr Philip Graham Smith and Richard Jones, which showed that wearing FitFlop footwear reduces foot pressure concentration. Research is continuing with the university's research team as part of an ongoing UK government-funded Knowledge Transfer Partnership to understand the biomechanical benefits of FitFlop footwear.

 

 

 

FOOT PRESSURE STUDIES

Results of a study conducted by Salford University – comparing a foot in a FitFlop sandal to a foot wearing a control shoe – showed average reductions in the overall pressure-loading rate* (-25%), pressure in the toes (-30%) and pressure in the heels (-15%). An average 8% increase in contact area between the foot and the midsole was observed in FitFlop wearers with the increase manifesting mainly under the arch area.

*The speed at which you apply forces to the body.

 

 

 

 

Data was collected on 20 healthy female subjects using the Medilogic in-shoe pressure system. Each subject walked wearing pressure insoles in FitFlop sandals and a high-street flat pump.

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Image	Name	Price
	FitFlop WHIRL™ Maple Sugar FitFlop WHIRL™ Maple Sugar. Take your feet for a Whirl in this exceptionally feminine, flirty flip flop. With pretty, padded, wavy suede straps, it’s perfect for pairing with swimwear, or seen peeking out under a long, sheer summer shift.   Also available at Tinfish this season: Mens Fitflop! Shop the full FitFlop womens range here: …	£60.00
	FitFlop WALKSTAR™ 3 Leather Mineral Red FitFlop WALKSTAR™ 3 Leather Mineral Red A masterpiece. (And likely the style responsible for widespread FitFlop fanaticism.)  Clean lines, minimalist mod, sports-styled construction, our Walkstar 3 is that ‘goes with anything you’ve got on’ sandal that you’re always happy you’ve got. Now in a variety of materials (bright patents, cracking metallics and neutral nubuck/leather).  With our biomechanically engineeredMicrowobbleboard™ midsole. A…	£45.00
	FitFlop WALKSTAR™ 3 Black Patent FitFlop WALKSTAR™ 3 Black Patent. A masterpiece. (And likely the style responsible for widespread FitFlop fanaticism.)  Clean lines, minimalist mod, sports-styled construction, our Walkstar 3 is that ‘goes with anything you’ve got on’ sandal that you’re always happy you’ve got. Now in a variety of materials (bright patents, cracking metallics and neutral nubuck/leather).  With our biomechanically engineeredMicrowobbleboard™ midsole. Als…	£45.00
	FitFlop WALKSTAR™ 3 Patent Flame FitFlop WALKSTAR™ 3 Patent Flame. A masterpiece. (And likely the style responsible for widespread FitFlop fanaticism.)  Clean lines, minimalist mod, sports-styled construction, our Walkstar 3 is that ‘goes with anything you’ve got on’ sandal that you’re always happy you’ve got. Now in a variety of materials (bright patents, cracking metallics and neutral nubuck/leather).  With our biomechanically engineeredMicrowobbleboard™ midsole. Ne…	£45.00
	FitFlop SUPER T™ SNEAKER Supernavy FitFlop SUPER T™ SNEAKER  Supernavy. Meet this summer’s ‘must-have’ - the Super T sneaker. In trend-friendly colours (choose from canvas, leather and suede) with streamlined design lines, simple seaming and a tailored toe-shape, it’s built with our new triple density BIOMIMETIXTM midsole, for an ultra-comfy feel on a sleek silhouette. New at Tinfish this season- Girls Fitflop!  Shop the full womens collection here. …	£90.00
	FitFlop ROKKIT™ Black Diamond FitFlop ROKKIT™ Black Diamond. With our Rokkit sandals on, you may never be ready for take off. (Wearers often develop an inability to alternate.)  Hundreds of glittering crystals smother a smooth upper for the ultimate in footwear with flash. They are- as one happy addict said- just over-the-top enough.    FitFlop ROKKIT™ is also available in Supernavy. New at Tinfish this season:  Girls FitFlop! Shop the full womens collection here. …	£65.00
	FitFlop FROU™ Cosmic Purple FitFlop FROU™ Cosmic Purple.   It’s frilly. Fabulous. (And our fastest-selling new sandal.) With butter-soft suede ruffles that form flowers on your feet, the Frou is a beauty.    Bright, fun, monochrome colours, on our famous ultra-ergonomic MicrowobbleboardTM midsole. FitFlop FROU™ is also available in Black. New at Tinfish this season: Girls FitFlop! Shop the full collection here. …	£75.00
	FitFlop FROU™ Black FitFlop FROU™ Black.   It’s frilly. Fabulous. (And our fastest-selling new sandal.) With butter-soft suede ruffles that form flowers on your feet, the Frou is a beauty.      Bright, fun, monochrome colours, on our famous ultra-ergonomic MicrowobbleboardTM midsole. This style is also available in Cosmis Purple. New at Tinfish this season, Girls FitFlop! Shop  the full FitFlop range here: …	£75.00
	FitFlop SuperBlizz Boot Maple FitFlop SuperBlizz Boot Maple. The deluxe model. It’s a beauty of a boot. FitFlop's extremely plush meets practical glam SUPERBLIZZ snowboot boasts layers of ultra-soft shearling, facings of lacings, a water-resistant membrane, natural leather double height foxing and a super-tread rugged rubber outsole. Après-ski relief for your feet. Treat your feet this season! Browse the rest of our outstanding range of styles here at Tinfish this season!…	£169.00 £119.00
	FitFlop Hooper Boot Tall Seal Brown FitFlop Hooper Boot Tall Seal Brown. FitFlop's effortlessly elegant HOOPER tall boot falls in that ‘essentials’ category for both work and weekend wardrobe. In super-soft leathers and also two shades of suede, it’s got a full height zip for easy ingress, meticulous stitching and a simple buckle detail on the outside. Pair with an A-line skirt, wrap dress or ‘jeggings’.  Also available in Seal Brown suede. Treat your feet this season! Browse …	£155.00 £110.00
	FitFlop Hooper Boot Tall Black FitFlop Hooper Boot Tall Black. FitFlop's effortlessly elegant HOOPER tall boot falls in that ‘essentials’ category for both work and weekend wardrobe. In super-soft leathers and also two shades of suede, it’s got a full height zip for easy ingress, meticulous stitching and a simple buckle detail on the outside. Pair with an A-line skirt, wrap dress or ‘jeggings’.  Also available in Seal Brown suede. Treat your feet this season! Browse the rest o…	£165.00 £110.00
	FitFlop Blizz Boot Gunmetal FitFlop Blizz Boot Gunmetal. FitFlop's big, bold BLIZZ boots are designed to keep feet toasty in deep snow. With a duvet-simulating SNUGTECH™ lining, a water-proof membrane, the patent-pending pressure-diffusing Microwobbleboard™ midsole and a special all-rubber rugged terrain tread. Tempted? Treat your feet this season! Browse the rest of our outstanding  styles here at Tinfish this season!…	£109.00 £59.00
	FitFlop Dash Seal Brown FitFlop Dash Seal Brown. The cute new DASH ankle boot is fresh, simple and fun, with a microfiber-lined suede upper, decorative cross instep strap and adjustable side buckle (so it fits a variety of feet).  Dressed up with bubble skirts and tights or down with skinny jeans and socks, the Dash is a smash! Also available in Black. Treat your feet this season! Browse the rest of our outstanding range of styles here at Tinfish this season!…	£99.99 £50.00
	FitFlop Shuv Grey Marl FitFlop Shuv Grey Marl. It's fun. It's fast. it's a first.  FitFlop's new SHUV clog is feather-light and ergonomically-engineered, and heralds in a whole new way to uniform your feet.  Seamlessly molded on an ultra-functional pressure-diffusing Microwobbleboard™ midsole. It’s the shoe of the future. Also available in Cherry Cherry Pink. Treat your feet this season! Browse our full range of exciting footwear from here at Tinfish this season! …	£49.99 £35.00
	FitFlop Dash Black FitFlop Dash Black. The cute new DASH ankle boot is fresh, simple and fun, with a microfiber-lined suede upper, decorative cross instep strap and adjustable side buckle (so it fits a variety of feet).  Dressed up with bubble skirts and tights or down with skinny jeans and socks, the Dash is a smash! Also available in Seal Brown. Treat your feet this season! Browse the rest of our outstanding range of styles here at Tinfish this season!…	£99.99 £50.00
	FitFlop Hooper Toffee Tan FitFlop Hooper Toffee Tan. Meet the irresistible new HOOPER - FitFlop's first ever ADJUSTABLE toe-thong sandal!  Blending buttery-soft upper construction with big, bold hoop hardware, it’s fresh,  fun and casually classy. Best of all, it’s built on FitFlop's ergonomically designed Microwobbleboard™ midsole, which has been widely reported by wearers to relieve plantar foot pain, help reduce backaches, and re-energise tired and aching legs! Get the cream of the…	£60.00 £40.00
	FitFlop Oasis 2 Pebble FitFlop Oasis 2 Pebble. An update on FitFlop’s über-popular suede OASIS style – a favourite among ‘comfort junkies’ who want fashion-friendly sandals with firm thighs on the side. It’s the flip flop with the gym built-in.™ Get the cream of the  crop here at at Tinfish each seaon! Mens' range now avaliable! Click here for more information.…	£40.00 £25.00
	FitFlop Floretta Bronze FitFlop Floretta Bronze. FLEURT! In FitFlop’s fabulous new FLORETTA. With multi-layered leather flowers doubled up on a minimal strappy upper and slimmed-width midsole with buckled backstrap, it’s super-feminine, fantastical, and fashionable (with FitFlop's famous leg-toning Microwobbleboard™ built-in). Put a pair on, and get a workout while you walk.™ Get the cream of the  crop here at at Tinfish each seaon! Mens' range now avaliable! Click here f…	£70.00 £50.00
	FitFlop Walkstar 3 (Leather) Steely Blue FitFlop Walkstar 3 (Leather) Steely Blue. The elegant nappa-leather WALKSTAR 3 comes in neutral and fashion-friendly colours, for easy, understated chic. Engineered with FitFlop’s famous leg muscle-activating Microwobbleboard™ midsole, so you get a workout while you walk.™ Get the cream of the  crop here at at Tinfish each seaon! Mens' range now avaliable! Click here for more information.    …	£45.00 £29.00
	FitFlop Oasis 2 Super Navy FitFlop Oasis 2 Super Navy. An update on FitFlop’s über-popular suede OASIS style – a favourite among ‘comfort junkies’ who want fashion-friendly sandals with firm thighs on the side. It’s the flip flop with the gym built-in.™ Get the cream of the  crop here at at Tinfish each seaon! Mens' range now avaliable! Click here for more information.  …	£40.00 £25.00